Facebook Places: The Next Hot Social Media Tool

by Will Irish on August 19, 2010

If you don’t know how important it is to have a strong online presence these days, then your business is probably suffering because of it.  Your biggest source for new customers, and for keeping old ones as well, is social media.  Websites such as Facebook, Foursquare, MySpace, and even your own privately maintained blogs offer businesses a way to get their presence out there, in front of the people who need to see them most.  The fact that social media marketing is such a powerful asset in the hands of businesses may contribute to the amount of excitement surrounding the launch of Facebook Places.

What is Facebook Places? [click to continue…]

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Social Media Marketing Basics: Your Return on Investment

by Will Irish on August 18, 2010

The return that you can expect to receive from your investment of time, energy and money into social media is likely to vary tremendously. You may already be measuring, or have measured in the past, the results of your latest social media efforts. Fortunately, the best way to track your success is by looking at your bottom line. It may sound basic, but if you aren’t increasing sales, you need to change your social marketing tactics.

Social media ROI

There have been plenty of discussions about social media and it’s benefits. It’s a hot topic with many differing opinions about its effectiveness. However, as social media evolves, it is managing to meet the increasing needs of those who use it properly.

Social media is still relatively new, and often considered to be an experimental type of marketing. Here are some tips to help you effectively track your Social Media ROI: [click to continue…]

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Social Media Marketing Basics: Is it Working Like it Should?

August 17, 2010

Bottom line? Social Media Marketing can be used to make others aware of their need to use your goods or services. Sounds pretty basic, doesn’t it? It’s not really as easy as that one, lonely sentence would imply, but for the newbie, this is a whole new concept. Often, I speak to business owners who [...]

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Business Branding with Social Media: The Real Deal

August 12, 2010

Things are still a little old school at times when it comes to marketing efforts. There are those who firmly believe in progressing with the future (these are the ones who have embraced social media with welcoming arms). There’s also another group that are a bit more resistant to change (to put it nicely). Although [...]

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Your Top Social Media Marketing Questions Answered

August 11, 2010

It’s always nice to get email from readers. Many of you ask social media marketing questions, and I’ve noticed there are several questions that come up again and again. I thought a blog post would be the perfect place to answer the most common questions that I am asked. Here are your top, burning questions [...]

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Social Media Will Change Your Business

August 10, 2010

Social media has truly put the power of a business’ survival in the hands of the consumer. Social media has become a trusted source of information sharing; it’s today’s word of mouth platform. Retail businesses used to have a motto that said, “If you make a customer happy they’ll tell two friends, if you make [...]

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Is Your Business Blog Ready for Social Media Promotion?

August 7, 2010

Promoting your new business blog through social media platforms is vital to your blog’s success. But, before you start Tweeting your posts to the world, be sure you’ve got it ‘web traffic ready’. Here is a list of essential factors to have in place before you begin your marketing efforts: Does your blog header make [...]

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Social Media 101: Create an Immediate Buzz With a New Business Blog

August 5, 2010

Creating a blog for your business is one of the best ways to increase your online presence and create a social media buzz. Now that you’ve got it set up, you may be wondering, “What’s next?…How do I get people to visit my new blog?” Creating a Buzz Optimizing your site so that it will [...]

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Business Success: Measuring and Improving Your Social Media Engagement

July 30, 2010

There are several ways to measure your social media progress. One of the most important measurements is to look at how many people actually did something with your message, your blog post, your Tweet, your link, or whatever else you were sharing at the time. This is called “measuring your engagement.” When You Speak, Do [...]

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Using Social Media for Lead Generation

July 30, 2010

What’s the top emerging channel for lead generation, according to the Unisfair Marketing Survey? Social Media. According to the May 2010 survey, marketers are beginning to rely more heavily on social media to supply them with a source of new, potential clients than ever before. In another study, conducted by Chadwick Martin Bailey and iModerate [...]

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