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How To Successfully Launch An Email Campaign In A Social Media Conditioned, Mobile Ecosystem
TRADITIONAL EMAIL MARKETING Due to the evolution of social media connections, computer-based email usage is on a rapid decline. Trends reveal that people are using mobile phones to read their emails, or simply replacing that medium with social network messaging. Which means the marketing campaigns to traditional email must be adjusted to effectively be consumed. [...]
From the Blog
Slick Coca Cola Experiment Proves Social Media Marketing “Can” Work
One of the most logical questions I’m asked by small business owners goes something like the following. “We see the masses moving towards Social Media Marketing, but can you ‘really’ see any measurable ROI?” Fair question, but also quite revealing of how desperately business owners need valuable insight to unwrap traditional marketing concepts and offer [...]
How To Bridge Your Offline Market To Your Online Universe
How to integrate your offline business with your online presence and sales channels. 2D code marketing is quickly gaining traction and adoption with the ever increasing number of smart-phone users. Let me explain in this article some practical ways how this helps to bridge the gap from offline to online.
How Local Businesses Can Use Twitter to Find Customers
Cool video showing how local businesses can use Twitter to find new customers.
Facebook Places: The Next Hot Social Media Tool
What is Facebook Places, and why is it so critical for local businesses to leverage?
Social Media Marketing Basics: Your Return on Investment
The return that you can expect to receive from your investment of time, energy and money into social media is likely to vary tremendously. Today we’ll discuss the commonly debated topic of Social Media ROI measurement.
Social Media Marketing Basics: Is it Working Like it Should?
Can You Promote Your Business through Social Media? That’s our discussion point today as we look to remove hype from fact.
Business Branding with Social Media: The Real Deal
A close up look inside the use of Social Media for business branding.
Your Top Social Media Marketing Questions Answered
Responding to the most common questions regarding Social Media for local business promotions.
Social Media Will Change Your Business
Social Media use is evolving everyday, but can it make a difference for your business? Let’s review several actual case studies to help answer that question.
Is Your Business Blog Ready for Social Media Promotion?
Promoting your new business blog through social media platforms is vital to your blog’s success. But, before you start Tweeting your posts to the world, be sure you’ve got it ‘web traffic ready’. Here is a list of essential factors to have in place before you begin your marketing efforts: Does your blog header make [...]
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