Many marketers think of social media tools, such as Twitter, as a way to get their message out for others to hear. There’s no question that there is an element of truth to that, however that thought by itself is fundamentally flawed. Before sending messages out, it’s important to build relationships for people to actually give two hoots about your message. You build relationships not by talking at your market, but first by listening to you market.
A great example of how a local business can use Twitter, for example, to find and help potential new customers is by “tuning in” to what is being said. I call it; “Social Chatter”.
I created a quick video to give you a slick little Twitter code that allows a local business to tune into the social chatter. Allowing an opportunity to build relationships, and hopefully resulting in more business.
I’ll be sharing more as time permits, but for now, give this a shot.
About Will Irish
Great tips Will! I have several offline clients that I have set upo social media packages for and will incorporate these tips into my advice for them. I have bookmarked your site to keep up to date.
Thankyou so much.
Cheers
Keith Dean