One of the most logical questions I’m asked by small business owners goes something like the following. “We see the masses moving towards Social Media Marketing, but can you ‘really’ see any measurable ROI?”
Fair question, but also quite revealing of how desperately business owners need valuable insight to unwrap traditional marketing concepts and offer a paradigm shift to see how Social Media Marketing really works.
I should say, I have a long, very customized and detailed answer when speaking with prospects and clients about that topic. Needless to say I would refer to their primary purpose behind using social media, such as, brand exposure, money making, or more traffic.
But it all comes down to one thing. When done correctly, Social Media Marketing should be about engaging, and uniting your market with your products or services. It’s not your company shouting from a hilltop “BUY ME” as traditional marketing models have operated, but rather it’s finding a way to let your market enjoy your products and services with others in your market. Huge difference.
I have to tell you, I was very impressed at Coca-Cola’s most recent Social Media experiment where they wheeled in a giant Coke machine, dubbed “The Friendship Machine”, and you’ll see why in this video that absolutely rocketed into cyberspace in true viral nature.
The really cool thing is not only did they do it right, they actually provided some measurement of ROI on the end of the video. It’s fun. It was creative, and not once did I feel I was being advertised to.
Check it out:
About Will Irish
I hadn’t seen this video, but I agree it’s fun and it’s engaging and that’s what social media and social media marketing is all about. I think you have to be creative and you have to provide a way that people can either interact with each other using your product or interacting with you. You have to stand out by knowing the rules of social media and be creative with them and you can get a huge increase in sales.